Automotive Dealerships
From test-drive content to community events, plays that put younger buyers on your lot.
Test-Drive Vlog or Photo Shoot
What it is
Invite a student-athlete to test-drive a vehicle and create promotional content around it.
Test-drive content feels aspirational and authentic. It puts your vehicles in front of younger buyers in a relatable way.
How to run it
- Select a featured vehicle or new model
- Film the athlete driving, reacting, and highlighting key features
- Post the content across the athlete's channels and your own
What you're paying for
Meet-and-Greet at the Dealership
What it is
Host an in-person appearance where fans meet the athlete on the dealership lot.
Meet-and-greets increase foot traffic and time on the lot, which means more sales conversations started.
How to run it
- Schedule a one-hour appearance window
- Promote the event ahead of time on social media
- Offer photo opportunities, autographs, or giveaways
What you're paying for
Service Center Spotlight
What it is
The athlete showcases routine maintenance and vehicle care services at your dealership.
Service content builds trust and keeps your dealership top of mind beyond vehicle purchases.
How to run it
- Film the athlete dropping off or picking up a vehicle
- Highlight simple services: oil changes, tire rotations, detailing
- Share on social media with clear service callouts
What you're paying for
Social Media Feature Series
What it is
The athlete highlights different vehicles, features, or services across multiple posts.
Sustained visibility keeps your brand familiar to the athlete's audience over time, not just for one post.
How to run it
- Plan a short content series, weekly or monthly
- Rotate vehicles or departments
- Keep posts short, consistent, and authentic
What you're paying for
Community Event Partnership
What it is
Include the athlete in community-focused dealership events like charity drives or youth days.
Community involvement strengthens your local reputation and ties your brand to positive impact.
How to run it
- Align the athlete with a specific community initiative
- Promote their participation ahead of the event
- Capture photos and video for social sharing
What you're paying for