Products · NIL Deal Builder
Every term. Every athlete.
One builder.
The Deal Builder is where NIL campaigns take shape: roster, deliverables, compensation, licensing, and compliance on one canvas, with escrow and e-signatures already wired in.
Inside the builder
Your NIL cockpit.
Drag athletes from longlist to shortlist, price each one, and keep every section of the deal one click away. Try to publish half a deal and the builder walks you straight to what is missing.
Longlist 12
Shortlist 4
Builder
- Basics
- Athletes
- Deliverables
- Compensation
- Assets
- Legal & Agreements
AI in the builder
Plain English in. Full deals out.
Describe the partnership the way you would say it to a colleague. The builder turns it into deliverables, briefs, compensation, and protective legal language, ready for your review.
Describe it
The builder drafts it
Six sections
The whole deal, one canvas.
Start with the pitch.
Title, tagline, rich description, categories, and an application deadline. Everything athletes see before they apply.
Public or hand-picked.
List it on the Deal Board with targeting by sport, school, level, gender, and follower range, or go private and build a roster by hand with per-athlete pricing. Same builder, two different plays.
Deliverables with structure.
Every post, story, and appearance carries a structured brief and protective legal language out of the box. No blank text boxes.
Terms that flex.
Flat fee, hybrid, retainer, or performance bonus. Set a price range and payment terms, then flip on Negotiable Terms to accept counter-offers.
Your brand, on every post.
Attach a Brand Kit and creative guidelines so every athlete creates on brand, with the do's and don'ts spelled out.
Compliance built in.
Licensing rights, exclusivity, FTC disclosure requirements, and legally binding e-signatures, wired into the deal itself instead of bolted on after.
Building blocks
Never start from zero.
Pre-built deliverables
A library of posts, stories, reels, and appearances, each with a structured brief and protective legal language already attached. Pick one, tweak it, move on.
Campaigns and sub-campaigns
Nest campaigns by sport, team, or region under one parent, each with its own roster, deliverables, and budget, all navigable from one breadcrumb.
Reusable by default
Athlete Groups drop a saved roster into any campaign. Brand Kits carry your colors and guidelines. Duplication turns a finished campaign into next season's draft.
Affiliate campaigns
Connect Shopify and every athlete gets their own trackable discount code, with commission paid on the sales they actually drive.
Draft to done
From blank draft to live deal.
Approvals, contracts, escrow, and payouts all run on the same rails, so publishing a campaign is the start of the automation, not the end of the work.
- Spin up a campaignType, visibility, budget, name. Four quick steps and the wizard drops you into the builder.Draft created
- Build your rosterDrag from longlist to shortlist and price each athlete, or target the whole Deal Board.Shortlist · 4
- Lock deliverables and termsStructured briefs, compensation, licensing, and exclusivity in one pass.Negotiable on
- Publish or proposeGo live on the Deal Board or send private proposals. Escrow and e-sign take it from there.LIVE
Legal & Agreements
Terms with teeth.
Real deals need more than a price. Pick the exclusivity and compensation structures that fit, and the paperwork follows.
- Non-ExclusiveAthletes stay free to work with other brands.
- Category ExclusiveBlocks competing deals in your product category.
- Full ExclusiveYou are the only brand for the length of the deal.
- Time-LimitedExclusivity that expires on a date you set.
- GeographicExclusive within the markets you choose.
- Platform ExclusiveExclusive on specific channels, open everywhere else.
- Competitor BlacklistName the brands your athletes cannot work with.
- Flat FeeOne agreed price for the work.
- HybridCash plus product, equity, or both.
- RetainerA recurring monthly partnership.
- Performance BonusExtra payout when results hit targets.
- Signing BonusUpfront payment at signature.
- DeferredPayouts on a schedule that fits your cash flow.
- Affiliate CommissionPer-athlete discount codes, paid on sales.
Contracts, generated
Your terms become the agreement, with FTC disclosure requirements written in when you want them.
Signed in minutes
Every signature is legally binding and timestamped, however both sides prefer to sign.
Escrow-backed payouts
Funds are held when the deal is signed and released on approval, with partial releases when the work ships in stages.
Every size of deal
Main Street to nationwide.
The same rails carry a $250 story post and a $250,000 national rollout.
Simple enough for the local shop.
Pick an athlete, pick a deliverable, set a price, sign. A coffee shop can post its first deal over lunch, with no agency and no legal team required.
Deep enough for the enterprise.
Parent campaigns with regional sub-campaigns, targeted rosters in the hundreds, escrowed budgets, approval workflows, and exclusivity terms your legal team will actually sign off on.
Same builder. Same rails. Different scale.