Resources · NIL Resource Center
New to NIL?
Start here.
NIL stands for Name, Image, and Likeness: a person's personal brand, and how they appear publicly. It is what lets student-athletes earn money while keeping their athlete status, and it is much simpler than most people realize.
What is NIL?
Name. Image. Likeness.
Name
A personal or brand name. The most basic building block of an athlete's identity, and the first thing a deal licenses.
Image
Photos, videos, and digital avatars. Anywhere an athlete's face or footage shows up, image rights are in play.
Likeness
Signature moves, unique traits, and personal identity. The things that make an athlete recognizable beyond a photo.
Why does NIL matter?
2021 changed everything.
In July 2021, the NCAA changed its rules to allow college athletes to benefit from their Name, Image, and Likeness. It transformed college sports, opening the door to financial freedom, entrepreneurship, and personal growth.
Athletes can now
- Earn compensation for endorsements
- Sign sponsorship deals
- Run their own business or businesses
- Appear in commercials, ads, and social media promotions
- Get paid for autographs, lessons, camps, and more
How does NIL work?
Five steps. That's it.
NIL is much simpler than many people realize. The whole process fits in five steps, and PeakNIL carries every one of them on the same rails.
- Athletes build their personal brandThe profile, the socials, the following. It starts before any deal.
- Opportunities come inFrom brands, businesses, or fans, public campaigns or private invites.Invite · $800
- Athletes agree to NIL dealsTerms, deliverables, and compensation, in writing before any work starts.Accepted
- Athletes complete deliverablesThe posts, the appearances, the content the deal calls for.Approved
- Athletes get paidMoney lands when the work is done. On PeakNIL, straight to their wallet.+$1,250.00
Who can participate?
Nearly every level of the game.
All NCAA Divisions
Division I, II, and III
NAIA Athletes
Full NIL participation
NJCAA Athletes
Junior college athletes
High School Athletes
Subject to state laws and school regulations
The opportunities are nearly endless
For athletes
Build a brand-ready profile.
Brands check your socials before they send a deal. A few habits dramatically increase your chances of landing one.
Do
- Have your first and last name clear in your bio
- Have a clear profile photo
- Keep your bio professional
- Post consistently so your account looks active and engaged
- Show personality
- Highlight your sport
- Engage positively with others
- Think before posting or reposting
- Keep captions clean and readable
Don't
- Post explicit photos
- Use explicit music, lyrics, or language
- Post controversial or aggressive content
- Argue with others
- Post illegal behavior
- Repost offensive content
- Leave your account private
Ready to do NIL the right way?
From social media partnerships to merch lines, sponsorships, and appearances, PeakNIL puts the whole deal on one set of rails.