Industries · Automotive
Your cars.
Their crowd.
The hometown star driving a branded truck is the original NIL deal. PeakNIL turns it into a program: vehicle loaners, showroom appearances, and content that follows the fans, with the contracts and payments handled.
Why NIL, why now
Dealerships wrote the first NIL playbook.
The truck deal is the original NIL deal
Before NIL had a name, dealerships were putting hometown stars in branded trucks. It works because a car is a rolling billboard: every drive to practice, every tailgate, every stoplight is an impression with your name on the door.
Local is your home field
A dealership lives on a thirty-mile radius. College athletes are the most famous faces inside exactly that radius, and their followers are your next buyers.
Trust sells cars
A car is the second-biggest purchase most families make. A familiar athlete vouching for your store beats another month of radio spots.
Content straight from the lot
Delivery-day videos, walkarounds, road trips in the loaner. Authentic content your store can rerun on every channel you own.
Events that pull a crowd
Signing days in the showroom, meet-and-greets at the service drive, gameday giveaways. Athletes turn foot traffic into an event.
Measure it like a sale, not a spot
Promo codes on service, parts, and accessories, plus per-athlete reach and conversion tracking. Know which athlete actually moves metal, then scale that roster.
Every lot has inventory. Only one lot has the quarterback.
32+
Sports represented
330+
Schools represented
50
States represented
16+
Agencies on platform
How PeakNIL helps
From your lot to their feed.
The NIL infrastructure handles everything between the keys and the content, so your marketing manager can run what used to take an agency retainer.
Create a brand account01
Find your drivers
Search thousands of verified athletes by school, sport, hometown, and reach. Build the roster that fits your store: the quarterback for the flagship truck or a dozen athletes across your metro.
02
Structure the deal properly
Vehicle loaners, appearances, monthly content, or all three in one brief. E-sign contracts, usage rights, and FTC disclosure are built into every deal, so the handshake deal finally has paperwork to match.
03
Approve every post
Delivery-day reels, walkarounds, and test drive content move through one thread. You approve before anything publishes, and licensed content flows back for your own channels and ads.
04
Pay like a franchise
Escrow-backed budgets release when deliverables clear, and athletes get fast direct deposits. Clean books for the office, no chasing anyone through the service drive.
05
Track showroom impact
Reach and engagement per athlete, plus promo code redemptions on service, parts, and accessories. Double down on the athletes who actually bring people through the door.
Hand them the keys.
Create a free brand account, find your athletes, and put the hometown star behind the wheel this month.