Retail Stores & Boutiques
Whether you're a local boutique or a growing retail brand, these plays show how easy it is to work with a student-athlete.
Seasonal Lookbook
What it is
The athlete models new arrivals or seasonal collections for social media and promotional use.
Athletes bring built-in audiences and credibility. Seeing real people style your products helps customers visualize purchases.
How to run it
- Select the products to feature
- Photograph and film the athlete wearing them
- Distribute the content across social media and in-store displays
- Optional: host a small fashion show
What you're paying for
Athlete Favorite Picks Display
What it is
A curated in-store or online section showcasing the athlete's preferred products.
Curated picks feel personal and authentic. Fans are more likely to buy products recommended by athletes they follow.
How to run it
- Have the athlete select their favorite items
- Create signage highlighting the selections
- Promote the picks via social media
What you're paying for
In-Store Meet & Greet
What it is
A short in-store event where customers meet the athlete, take photos, and shop.
Meet-and-greets drive foot traffic and create urgency. Customers stay longer and are more likely to make purchases.
How to run it
- Schedule a 1 to 2 hour window
- Promote the event beforehand
- Offer incentives like photos or exclusive discounts
What you're paying for
Athlete Mini Collection
What it is
The athlete helps select or co-brand a limited product collection carrying their name.
Limited collections create exclusivity and buzz. Fans feel a stronger connection to both the athlete and your brand.
How to run it
- Choose the items together
- Name the collection after the athlete
- Promote via social media and in-store signage
What you're paying for
Back-to-School or Holiday Promotion
What it is
The athlete promotes your key seasonal sales periods.
Athletes help cut through seasonal noise. Their endorsement brings attention to your promotion when customers are ready to shop.
How to run it
- Align the push with your sales calendar
- Provide the messaging and discount details
- Have the athlete post reminders through the window
What you're paying for