E-Commerce & Online Shops
From unboxings to giveaways, plays that fit online shops of every size.
Product Unboxing Video
What it is
You send your product to a student-athlete, who films an authentic unboxing and first-impression video for social media.
Unboxing content feels genuine and performs well on social platforms. It introduces your product in a natural, creator-style format.
How to run it
- Ship the product directly to the athlete
- Ask for short-form video capturing the unboxing and reaction
- Require clear tagging, mentions, and links to your store
What you're paying for
Creator-Style Product Review
What it is
The athlete showcases how they use your product in their everyday life, similar to influencer-style content.
Lifestyle-style reviews build trust and help potential customers see how your product fits into their routine.
How to run it
- Give the athlete creative freedom to demonstrate real use
- Focus on benefits rather than scripted talking points
- Post across the athlete's primary platforms
What you're paying for
Athlete Discount Code
What it is
You provide the athlete with a personalized discount code to share with their followers.
Discount codes create urgency and make ROI easy to measure. Fans feel rewarded for supporting the athlete.
How to run it
- Create a unique code tied to the athlete
- Set a clear expiration date or limited-time window
- Track performance through code usage
What you're paying for
Limited-Edition Co-Branded Product
What it is
You collaborate with the athlete on a special version, bundle, or colorway of your product.
Limited editions create exclusivity and buzz. Athlete involvement increases perceived value and shareability.
How to run it
- Define the scope: design, bundle, or packaging
- Launch for a limited time
- Promote through coordinated athlete and brand content
What you're paying for
Giveaway Collaboration
What it is
You run a joint giveaway with the athlete to grow followers and boost engagement.
Giveaways rapidly expand reach and engagement while introducing your brand to new audiences.
How to run it
- Define simple entry rules: follow, like, tag
- Have the athlete announce and promote the giveaway
- Select winners and follow up publicly
What you're paying for