Dentists & Orthodontists
Use NIL partnerships to build trust, attract new patients, and connect with families and students.
Athlete Smile Feature
What it is
A student-athlete shares their cleaning, whitening, or smile-care experience on social media.
Smile-focused content feels positive and relatable. Athlete endorsement helps reduce anxiety and builds trust with new patients.
How to run it
- Schedule a routine service such as a cleaning or whitening
- Capture short-form content before, during, or after the visit
- Keep the messaging focused on comfort, confidence, and experience
What you're paying for
Office Poster or Digital Signage
What it is
Feature the athlete's image in your office through posters, screens, or digital signage highlighting student-friendly services.
In-office visuals reinforce credibility and make your practice feel modern and community-connected.
How to run it
- Capture approved photos during the athlete's visit
- Display signage in waiting areas or exam rooms
- Pair the visuals with messaging about student and family services
What you're paying for
Back-to-School Dental Promotion
What it is
The athlete promotes school-year checkups, cleanings, or new patient specials during back-to-school season.
Back-to-school is a natural trigger for dental visits. Athlete promotion helps your practice stand out during a busy season.
How to run it
- Align the promotion with your seasonal schedule
- Provide clear details on offers and availability
- Have the athlete post reminders during the campaign window
What you're paying for
Youth Dental Education Event
What it is
The athlete joins your team at a school or community event to help teach kids about dental health.
Education-first outreach builds goodwill and positions your practice as family-focused and community-driven.
How to run it
- Plan a short, age-appropriate education session
- Include demonstrations or interactive activities
- Capture photos or video for social sharing
What you're paying for
Clear Aligner or Whitening Endorsement
What it is
The athlete shares their personal smile-maintenance routine using clear aligners or whitening services.
Personal routines feel credible and aspirational. Athletes help normalize and promote cosmetic dental services.
How to run it
- Focus on the athlete's real experience and results
- Keep the content informative and authentic
- Share the posts across social platforms
What you're paying for