Coffee Shops & Bakeries
From signature drinks to limited-edition blends, these plays show how a coffee shop or bakery can put a hometown athlete behind the counter.
Athlete Signature Drink or Pastry
What it is
A custom beverage or baked good inspired by the athlete's preferences and branded with their name for a limited promotional period.
Signature items are easy for customers to order and share online. Fans feel like they're supporting the athlete while discovering something new.
How to run it
- Partner with the athlete on flavor preferences and components
- Name the product after the athlete, for example “The Maya Torres Latte”
- Display promotional signage and social content
- Have the athlete announce and promote it on their social channels
What you're paying for
Morning Routine Feature
What it is
The athlete includes your product in a morning routine or game-day morning social video.
Morning routine content feels natural and authentic. It positions your shop as part of the athlete's everyday life, not just an advertisement.
How to run it
- Supply the athlete with your drink or pastry
- Ask for short-form video featuring your product in their routine
- Require a tag, a mention, and on-screen branding
What you're paying for
Behind-the-Counter Content
What it is
Film the athlete preparing their favorite drink or helping with bakery prep.
Behind-the-counter footage feels exclusive and fun. It shows personality, builds trust, and performs well on short-form platforms.
How to run it
- Schedule filming during quieter business hours
- Record multiple short clips: pouring, mixing, reactions
- Use the content across both the athlete's and your social media
What you're paying for
Punch Card Promotion
What it is
A time-limited loyalty card connected to the athlete, rewarding customers after a set number of purchases.
Loyalty programs drive repeat visits. Adding an athlete makes the promotion feel special and time-sensitive.
How to run it
- Design an athlete loyalty card
- Offer a reward: a complimentary beverage, a pastry, or a discount
- Have the athlete promote the card through social media
What you're paying for
Limited-Time Collab Bag or Blend
What it is
The athlete helps design coffee packaging, pastry boxes, or a limited-edition flavor collaboration.
Collaborative packaging creates collectability and buzz. Customers are more likely to try, and share, limited-edition products tied to athletes.
How to run it
- Collaborate on the label design or flavor concept
- Offer the item for a defined period
- Launch with athlete content and in-store signage
What you're paying for