Banks, Credit Unions & Financial Services
Community engagement and student education, delivered by the athletes students already trust.
Financial Literacy Video
What it is
A student-athlete creates accessible content on budgeting, saving, or money management for students.
Athletes make financial topics feel relatable. Peer-to-peer education builds trust and positions your brand as accessible to younger audiences.
How to run it
- Provide clear talking points: budgeting basics, saving tips, credit awareness
- Keep videos short and easy to understand
- Post across the athlete's channels and your own
What you're paying for
Sponsored Account or Membership Promotion
What it is
The athlete promotes student-friendly accounts, memberships, or financial products from your institution.
Students are more likely to explore financial services recommended by someone they trust and relate to.
How to run it
- Highlight simple benefits: no fees, mobile access, student perks
- Include clear calls to action and links
- Time posts around enrollment or onboarding periods
What you're paying for
Branch Visit or Meet-and-Greet
What it is
An in-person appearance where the athlete visits a branch to meet students, members, and the local community.
Branch events humanize financial institutions and create positive, face-to-face engagement with younger demographics.
How to run it
- Schedule a defined appearance window
- Promote the event ahead of time on social media
- Offer photo opportunities or giveaways
What you're paying for
Social Media Feature
What it is
The athlete highlights specific services such as mobile banking, app features, or new product launches.
Seeing athletes actually use your tools builds credibility and makes adoption feel easier.
How to run it
- Identify one or two features to focus on
- Let the athlete demonstrate real usage
- Encourage authentic explanations rather than scripted ads
What you're paying for
Scholarship Promotion
What it is
The athlete announces or promotes a scholarship sponsored by your bank or credit union.
Scholarships demonstrate real investment in students and education. Athlete promotion expands reach and boosts applications.
How to run it
- Align on the scholarship details and eligibility criteria
- Have the athlete share application deadlines and links
- Promote across multiple posts during the application window
What you're paying for