Industries · Tech
Your launch.
Their audience.
Building the product is your job. Getting Gen Z to actually install it is the hard part, and athletes already have the distribution. PeakNIL runs the campaigns, contracts, and payments behind the launch.
Why NIL, why now
Distribution is the hard part. They have it.
Everyone fights for the same install
Every consumer app is chasing the same 18 to 24 year old, and that person installs what their feed installs. Athletes are the feed. One roster puts your app inside the group chats growth teams dream about.
Demos beat screenshots
An athlete actually using your product between classes and practice explains it better than any App Store listing ever will.
Gaming is home turf
Athletes stream, clip, and compete off the field too. For gaming and hardware brands, they are creators with a built-in second audience.
Campus growth loops
Referral codes plus campus fame is a growth loop in a bottle. Win one school's roster and the network effects do the onboarding.
Borrowed credibility for new names
Nobody has heard of your startup yet. They have heard of the shortstop. Athlete partnerships give an unknown brand instant social proof.
Installs per athlete, not impressions
Tracked links and codes tie every campaign to signups and installs. Treat your roster like ad spend: cut CAC losers, scale the winners.
Ad costs keep climbing. Their feed is the funnel.
32+
Sports represented
330+
Schools represented
50
States represented
16+
Agencies on platform
How PeakNIL helps
From beta to the big time.
The NIL infrastructure handles sourcing, contracts, and payouts, so a growth team can run athlete campaigns like any other acquisition channel.
Create a brand account01
Find your early adopters
Search thousands of verified athletes by school, sport, and reach. Filter to the demographics your product is actually built for.
02
Spec the campaign
Launch pushes, beta programs, paid posts, and streams in one brief. E-sign contracts, usage rights, and FTC disclosure ship with every deal.
03
Review before release
Drafts move through one thread and nothing publishes without your approval. Licensed content flows back for your site, store pages, and paid.
04
Pay on merge
Escrow-backed budgets release when deliverables clear, and athletes get fast direct deposits. Clean burn-rate accounting included.
05
Ship, measure, iterate
Reach, engagement, and installs per athlete. Run it like an experiment: keep the variants that convert, sunset the ones that do not.
Ship it with a roster.
Create a free brand account, find your athletes, and make the next launch the one everyone saw.