Do The Thing - Focus Pouch Campaign

DO THE THING.

Neutonic Focus Pouches are built for the moments when you need to lock in and perform.
For this campaign, we’re looking for athletes and creators to show us what “doing the thing” looks like in their world.
Whether that’s stepping up to the plate, teeing off, getting a workout in, hitting the court, running drills, training, competing or practicing your craft, we want authentic content that captures you using Neutonic Focus Pouches as part of the moment before you perform.

The overall campaign will bring together athletes across different sports into one fast-paced, high-energy montage. Think bold, cinematic sports content with lots of movement, personality and action. Your footage may also be used as individual social and paid-media creative, so it should still feel strong as a standalone piece.
We’re particularly interested in sports such as golf, baseball, basketball, football, soccer, tennis, athletics and other college sports.

Deliverables
1. Product photos
A selection of strong photos of you holding the Neutonic Focus Pouches product. These can be portrait, lifestyle or sports-focused, but should feel natural to you and your environment.
2. Consumption photos
Photos clearly showing you taking or using a Focus Pouch before training, competing or performing.
3. Hero action video
A high-tempo vertical video built around the following sequence:
Pouch → lock in → do the thing.
For example:

• Open the puck

• Take out the pouch

• Put the pouch in

• Transition immediately into your sport

• Finish with a strong action moment: a swing, shot, throw, sprint, lift, goal, hit, dunk, etc.

We want this to feel dynamic rather than like a traditional UGC testimonial. Prioritize movement, interesting camera angles, slow motion where appropriate, close-ups and a genuinely impressive sporting moment.

Creative direction
Think high-energy sports campaign, not influencer ad.
The content should feel:

• Fast

• Confident

• Aspirational

• Authentic

• Athletic

• Visually exciting

Most importantly: show us what you do when you lock in. We don't need anything posted from your own accounts. It's all going to be compiled into a wider campaign video, and it'll be used as UGC on our website and socials

DO THE THING.