Tech Company / App / Software
Tech Company
& Software Brands
Welcome to the PeakNIL Deal Playbook for Tech Companies & Software Brands — a quick guide to using NIL partnerships to drive adoption, engagement, and product awareness.
Whether you’re a startup, app-based platform, or established software company, these examples show how easy it is to work with a student-athlete through PeakNIL. From app walkthroughs to feature launches and referral campaigns, each idea outlines what the partnership looks like, how to run it, and why it works.
What It Is
A student-athlete records a short video demonstrating how they use your app and highlighting its most useful features.
How to Execute It
Identify 2–3 core features to showcase
Allow the athlete to screen-record or film natural usage
Post the content across the athlete’s social channels with clear tags and links
What You’re Paying For
Content creation and social media posting
Optional usage rights for ads or website use
Why It Works
Seeing a real person use your app reduces friction and helps new users understand value quickly.
What It Is
The athlete demonstrates a gadget, wearable, or digital tool while explaining how it fits into their daily routine.
How to Execute It
Focus on real-world use cases instead of technical specs
Keep content short, clear, and authentic
Share across multiple platforms for reach
What You’re Paying For
Athlete appearance and content creation
Social media posting requirements
Why It Works
Demo-style content makes new technology feel approachable and easy to adopt.
What It Is
You provide the athlete with a personalized referral or signup code to share with their audience.
How to Execute It
Create a unique code tied to the athlete
Offer a clear incentive (discount, free trial, bonus feature)
Track performance through signups or redemptions
What You’re Paying For
Athlete promotion
Discount or free trial cost absorbed by the company
Why It Works
Referral codes create urgency and make ROI easy to measure while rewarding fans for signing up.
What It Is
The athlete helps announce and promote a new feature, update, or tool within your product.
How to Execute It
Share simple talking points about the update
Have the athlete explain why the feature is useful
Coordinate posts around launch timing
What You’re Paying For
Athlete promotional posts
Optional extended campaign fee
Why It Works
Athlete-led announcements cut through noise and bring attention to new releases faster.
What It Is
You run a giveaway promoted by the athlete offering free trials, subscriptions, or premium access.
How to Execute It
Define clear entry rules (follow, sign up, tag)
Have the athlete announce and promote the giveaway
Award access and follow up publicly
What You’re Paying For
Athlete promotion
Cost of trial or subscription access
Why It Works
Giveaways accelerate awareness and encourage trial while expanding your user base.
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