PeakNIL Deal Playbook
PeakNIL Deal Playbook
Welcome to the PeakNIL Deal Playbook — your quick-start guide to creating your first NIL partnership with confidence. Whether you’re a local business, a national brand, or an organization looking to get involved with student-athletes for the very first time, this playbook shows you exactly how easy it is to get started here at PeakNIL.
From simple social media collaborations to in-person appearances, we walk you through real examples that work for businesses of every size and budget.
To help you see what an NIL deal can look like in the real world, we’ve outlined practical examples based on common business types. These starting points show how easy it is to partner with a student-athlete through PeakNIL.
How to Do an NIL Deal if You’re a:
Restaurant
1
Social Media Taste Test
Invite the athlete to try your signature dishes and share their review on social media.
2
Meet-and-Eat Event
Host a one-hour appearance where fans can take photos and order the athlete’s favorite item.
3
Behind-the-Scenes Kitchen Content
Have the athlete create a menu item, taste it, and promote it in a video.
4
Athlete Menu Item Collaboration
Create a special limited-time menu item named after the athlete and promote it together.
5
Team Win Promotion
When the athlete or their team wins, customers get a discount the next day — announced by the athlete on social media.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 10 0 C 7.286 0 6.945 0.012 5.879 0.06 C 4.813 0.11 4.086 0.278 3.45 0.525 C 2.782 0.775 2.178 1.169 1.679 1.679 C 1.169 2.178 0.775 2.782 0.525 3.45 C 0.277 4.085 0.109 4.813 0.06 5.875 C 0.012 6.944 0 7.284 0 10.001 C 0 12.716 0.012 13.056 0.06 14.122 C 0.11 15.188 0.277 15.914 0.525 16.55 C 0.781 17.207 1.122 17.765 1.679 18.321 C 2.234 18.877 2.791 19.22 3.449 19.475 C 4.086 19.722 4.811 19.891 5.876 19.94 C 6.944 19.988 7.284 20 10 20 C 12.716 20 13.055 19.988 14.123 19.94 C 15.186 19.89 15.915 19.722 16.551 19.475 C 17.218 19.224 17.823 18.831 18.321 18.321 C 18.877 17.765 19.219 17.207 19.475 16.55 C 19.721 15.914 19.89 15.188 19.94 14.122 C 19.988 13.056 20 12.716 20 10 C 20 7.284 19.988 6.944 19.94 5.876 C 19.89 4.813 19.721 4.085 19.475 3.45 C 19.225 2.782 18.831 2.178 18.321 1.679 C 17.822 1.169 17.218 0.775 16.55 0.525 C 15.912 0.278 15.185 0.109 14.121 0.06 C 13.054 0.012 12.715 0 9.998 0 Z M 9.104 1.803 L 10.001 1.803 C 12.671 1.803 12.988 1.811 14.041 1.86 C 15.016 1.904 15.546 2.068 15.899 2.204 C 16.365 2.385 16.699 2.603 17.049 2.953 C 17.399 3.303 17.615 3.635 17.796 4.103 C 17.934 4.454 18.096 4.984 18.14 5.959 C 18.189 7.013 18.199 7.329 18.199 9.998 C 18.199 12.666 18.189 12.984 18.14 14.038 C 18.096 15.013 17.933 15.541 17.796 15.894 C 17.635 16.327 17.379 16.72 17.048 17.043 C 16.698 17.393 16.365 17.609 15.898 17.79 C 15.548 17.928 15.018 18.09 14.041 18.135 C 12.988 18.183 12.671 18.194 10.001 18.194 C 7.331 18.194 7.014 18.183 5.96 18.135 C 4.985 18.09 4.456 17.928 4.104 17.79 C 3.67 17.629 3.277 17.374 2.954 17.043 C 2.622 16.72 2.365 16.327 2.204 15.893 C 2.068 15.541 1.904 15.011 1.86 14.036 C 1.813 12.983 1.803 12.666 1.803 9.995 C 1.803 7.324 1.813 7.01 1.86 5.956 C 1.905 4.981 2.068 4.451 2.205 4.099 C 2.386 3.633 2.604 3.299 2.954 2.949 C 3.304 2.599 3.636 2.383 4.104 2.201 C 4.456 2.064 4.985 1.901 5.96 1.856 C 6.883 1.814 7.24 1.801 9.104 1.8 Z M 15.339 3.462 C 14.676 3.462 14.139 4 14.139 4.662 C 14.139 5.325 14.676 5.862 15.339 5.862 C 16.001 5.862 16.539 5.325 16.539 4.662 C 16.539 4 16.001 3.462 15.339 3.462 M 10.001 4.865 C 8.147 4.836 6.422 5.809 5.486 7.409 C 4.551 9.01 4.551 10.991 5.486 12.592 C 6.422 14.193 8.147 15.165 10.001 15.136 C 12.806 15.092 15.057 12.806 15.057 10.001 C 15.057 7.195 12.806 4.909 10.001 4.865 M 10.001 6.666 C 11.842 6.666 13.335 8.159 13.335 10 C 13.335 11.841 11.842 13.334 10.001 13.334 C 8.16 13.334 6.668 11.841 6.668 10 C 6.668 8.159 8.16 6.666 10.001 6.666" fill="rgb(255, 255, 255)" height="20px" id="Gtj1N4S9V" width="20px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 0 1.433 C 0 0.641 0.658 0 1.469 0 L 18.531 0 C 19.342 0 20 0.641 20 1.433 L 20 18.567 C 20 19.359 19.342 20 18.531 20 L 1.469 20 C 0.658 20 0 19.359 0 18.567 Z M 6.179 16.743 L 6.179 7.711 L 3.178 7.711 L 3.178 16.743 Z M 4.679 6.478 C 5.725 6.478 6.376 5.785 6.376 4.918 C 6.358 4.031 5.726 3.358 4.699 3.358 C 3.671 3.358 3 4.033 3 4.918 C 3 5.785 3.651 6.478 4.659 6.478 Z M 10.814 16.743 L 10.814 11.699 C 10.814 11.429 10.834 11.159 10.914 10.966 C 11.13 10.428 11.624 9.869 12.454 9.869 C 13.54 9.869 13.974 10.696 13.974 11.911 L 13.974 16.743 L 16.975 16.743 L 16.975 11.563 C 16.975 8.788 15.495 7.498 13.52 7.498 C 11.928 7.498 11.214 8.373 10.814 8.989 L 10.814 9.02 L 10.794 9.02 L 10.814 8.989 L 10.814 7.711 L 7.814 7.711 C 7.851 8.559 7.814 16.743 7.814 16.743 Z" fill="rgb(255, 255, 255)" height="20px" id="CkJuS5QcC" width="20px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 5.968 17 C 13.138 17 17.061 10.458 17.061 4.795 C 17.062 4.611 17.06 4.427 17.054 4.243 C 17.817 3.634 18.476 2.88 19 2.017 C 18.286 2.363 17.531 2.591 16.757 2.695 C 17.572 2.158 18.183 1.314 18.475 0.319 C 17.71 0.819 16.871 1.17 15.997 1.356 C 14.789 -0.061 12.867 -0.408 11.311 0.508 C 9.755 1.425 8.952 3.378 9.352 5.271 C 6.217 5.098 3.296 3.469 1.316 0.787 C 0.285 2.749 0.813 5.256 2.525 6.517 C 1.906 6.495 1.302 6.312 0.76 5.983 L 0.76 6.042 C 0.763 8.084 2.069 9.842 3.885 10.25 C 3.551 10.352 3.205 10.402 2.858 10.4 C 2.614 10.403 2.369 10.378 2.129 10.326 C 2.639 12.075 4.103 13.272 5.771 13.303 C 4.389 14.497 2.683 15.145 0.926 15.143 C 0.617 15.146 0.307 15.126 0 15.084 C 1.783 16.336 3.854 17.001 5.968 17" fill="rgb(255, 255, 255)" height="17px" id="gKxqfepHs" transform="translate(1 2)" width="19px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 20 10.061 C 20 4.504 15.523 0 10.001 0 C 4.477 0.001 0 4.504 0 10.062 C 0 15.083 3.657 19.245 8.436 20 L 8.436 12.97 L 5.899 12.97 L 5.899 10.062 L 8.439 10.062 L 8.439 7.844 C 8.439 5.323 9.933 3.931 12.216 3.931 C 13.311 3.931 14.454 4.127 14.454 4.127 L 14.454 6.602 L 13.193 6.602 C 11.952 6.602 11.565 7.378 11.565 8.174 L 11.565 10.061 L 14.337 10.061 L 13.895 12.968 L 11.564 12.968 L 11.564 19.999 C 16.343 19.244 20 15.082 20 10.061" fill="rgb(255, 255, 255)" height="20px" id="osEHF4B5Z" width="20px"/></svg>)