Real Estate Agent / Real Estate Team
Real Estate Professionals
Welcome to the PeakNIL Deal Playbook for Real Estate Professionals — a quick guide to using NIL partnerships to build local awareness, trust, and community connection.
Whether you’re an individual agent or part of a real estate team, these examples show how easy it is to work with a student-athlete through PeakNIL. From community storytelling to open house appearances and social content, each idea outlines what the partnership looks like, how to run it, and why it works.
What It Is
A student-athlete creates a video highlighting why they love living in your city or neighborhood while featuring your real estate brand.
How to Execute It
Choose local landmarks, neighborhoods, or community spots to feature
Keep the tone authentic and community-focused
Share the content across both the athlete’s and your social channels
What You’re Paying For
Content creation and social media posting
Optional usage rights for ads or website use
Why It Works
Community-focused storytelling builds trust and positions you as a local expert rather than just a salesperson.
What It Is
You invite the athlete to attend an open house to help attract attention and foot traffic to a key listing.
How to Execute It
Schedule a defined appearance window during the open house
Promote the athlete’s attendance ahead of time
Offer photo opportunities or light meet-and-greet moments
What You’re Paying For
Athlete appearance fee
Promotional posts tied to the open house
Why It Works
Open houses feel more exciting and event-driven, increasing attendance and visibility for your listings.
What It Is
The athlete shares simple real estate tips written by you, such as buying, selling, or renting advice.
How to Execute It
Provide short, easy-to-understand talking points
Keep videos or posts casual and educational
Post content consistently over time
What You’re Paying For
Content creation and posting rights
Optional long-term content partnership
Why It Works
Educational content builds credibility while using the athlete’s reach to connect with new audiences.
What It Is
You run a giveaway promoted by the athlete, such as a free home consultation or a branded home décor basket.
How to Execute It
Define clear entry rules and eligibility
Have the athlete announce and promote the giveaway
Follow up publicly with the winner
What You’re Paying For
Athlete promotion
Giveaway or consultation cost
Why It Works
Giveaways generate engagement and leads while introducing your brand to potential clients.
What It Is
You create a content series featuring local businesses, parks, or gyms with the athlete appearing alongside your brand.
How to Execute It
Select local spots to highlight
Film short segments with the athlete
Release content as a recurring series
What You’re Paying For
Athlete appearance and content creation
Multi-post content agreement
Why It Works
Community features position you as a connector and advocate for the area, strengthening long-term brand trust.
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