Medical Spa / Aesthetic Clinic
Medical Spa
& Aesthetic Clinic
Welcome to the PeakNIL Deal Playbook for Medical Spas & Aesthetic Clinics — a quick guide to using NIL partnerships to build trust, highlight services, and attract new clients.
Whether you’re a medical spa, aesthetic clinic, or wellness-focused practice, these examples show how easy it is to work with a student-athlete through PeakNIL. From treatment highlights to seasonal promotions and recovery packages, each idea outlines what the partnership looks like, how to run it, and why it works.
What It Is
A student-athlete showcases a facial, massage, laser treatment, or body service while sharing their experience in a short-form video.
How to Execute It
Select a treatment appropriate for social sharing
Film before, during, or immediately after the service
Focus messaging on comfort, results, and overall experience
What You’re Paying For
Athlete appearance and content creation
Social media posting requirements
Why It Works
Service walkthroughs reduce uncertainty and help potential clients feel more comfortable booking treatments.
What It Is
The athlete shares visible treatment results, where appropriate, to highlight effectiveness and outcomes.
How to Execute It
Follow all applicable guidelines and consent requirements
Capture clear before-and-after visuals
Pair visuals with simple explanations of the treatment
What You’re Paying For
Athlete content creation and promotion
Image usage rights
Why It Works
Before-and-after content builds credibility and visually demonstrates value, especially for skincare and wellness services.
What It Is
You run a limited-time promotion such as an “Athlete Glow Week” promoted by the athlete.
How to Execute It
Align the promotion with a seasonal demand period
Define clear offer details and timing
Have the athlete promote the offer across social platforms
What You’re Paying For
Athlete promotional posts
Discount or promotional costs absorbed by the clinic
Why It Works
Seasonal urgency drives bookings while athlete promotion helps your offer stand out.
What It Is
The athlete attends a VIP open house or wellness day to meet clients and help promote new services.
How to Execute It
Schedule a defined appearance window
Promote the event ahead of time
Capture photos and video for social use
What You’re Paying For
Athlete appearance fee
Event-related promotion
Why It Works
In-person appearances create excitement and help humanize your brand while increasing event attendance.
What It Is
You bundle services such as cryotherapy, facials, or massage into a recovery package named after the athlete.
How to Execute It
Select complementary services for the package
Name and brand the package with the athlete’s involvement
Promote through athlete and clinic channels
What You’re Paying For
Athlete licensing and promotion
Content creation for the package launch
Why It Works
Named packages feel premium and exclusive, encouraging trial while positioning your clinic as athlete-approved.
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