E-Commerce Brand / Online Shop
E-Commerce Brand
Online Shop
Welcome to the PeakNIL Deal Playbook for E‑Commerce Brands — a quick guide to using NIL partnerships to drive awareness, engagement, and online sales.
Whether you’re a direct-to-consumer startup or an established online retailer, these examples show how easy it is to work with a student-athlete through PeakNIL. From unboxing videos to discount codes and giveaways, each idea outlines what the partnership looks like, how to run it, and why it works.
What It Is
You send your product to a student-athlete, who films an authentic unboxing and first impression video for social media.
How to Execute It
Ship the product directly to the athlete
Ask for short-form video capturing the unboxing and reaction
Require clear tagging, mentions, and links to your store
What You’re Paying For
Content creation and social media posting
Optional usage rights to repost the content
Why It Works
Unboxing content feels genuine and performs well on social platforms. It introduces your product in a natural, creator-style format.
What It Is
The athlete showcases how they use your product in their everyday life, similar to influencer-style content.
How to Execute It
Allow the athlete creative freedom to demonstrate real use
Focus on benefits rather than scripted talking points
Post content across the athlete’s primary platforms
What You’re Paying For
Content creation and posting rights
Optional licensing for ads or website use
Why It Works
Lifestyle-style reviews build trust and help potential customers see how your product fits into their routine.
What It Is
You provide the athlete with a personalized discount code to share with their followers.
How to Execute It
Create a unique code tied to the athlete
Set a clear expiration date or limited-time window
Track performance through code usage
What You’re Paying For
Athlete promotion and social posts
Discount cost absorbed by the brand
Why It Works
Discount codes create urgency and make ROI easy to measure. Fans feel rewarded for supporting the athlete.
What It Is
You collaborate with the athlete on a special version, bundle, or colorway of your product.
How to Execute It
Define the scope of the collaboration (design, bundle, or packaging)
Launch for a limited time
Promote through coordinated athlete and brand content
What You’re Paying For
Athlete licensing and promotional fees
Content creation for the launch
Why It Works
Limited editions create exclusivity and buzz. Athlete involvement increases perceived value and shareability.
What It Is
You run a joint giveaway with the athlete to grow followers and boost engagement.
How to Execute It
Define simple entry rules (follow, like, tag)
Have the athlete announce and promote the giveaway
Select winners and follow up publicly
What You’re Paying For
Athlete promotion
Cost of the giveaway products
Why It Works
Giveaways rapidly expand reach and engagement while introducing your brand to new audiences.
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