Dentist / Orthodontist
Dentist & Orthodontist
Welcome to the PeakNIL Deal Playbook for Dental Practices — a quick guide to using NIL partnerships to build trust, attract new patients, and connect with families and students.
Whether you’re a general dentist, orthodontist, or multi-location practice, these examples show how easy it is to work with a student-athlete through PeakNIL. From smile-focused content to community education and seasonal promotions, each idea outlines what the partnership looks like, how to run it, and why it works.
What It Is
A student-athlete shares their teeth cleaning, whitening, or smile-care experience on social media.
How to Execute It
Schedule a routine service such as a cleaning or whitening
Capture short-form content before, during, or after the visit
Keep messaging focused on comfort, confidence, and experience
What You’re Paying For
Athlete appearance and content creation
Social media posting requirements
Why It Works
Smile-focused content feels positive and relatable. Athlete endorsement helps reduce anxiety and builds trust with new patients.
What It Is
You feature the athlete’s image in your office through posters, screens, or digital signage highlighting student-friendly services.
How to Execute It
Capture approved photos during the athlete visit
Display signage in waiting areas or exam rooms
Pair visuals with messaging about student or family services
What You’re Paying For
Athlete image licensing
Optional photo usage rights
Why It Works
In-office visuals reinforce credibility and make your practice feel modern and community-connected.
What It Is
The athlete promotes school-year checkups, cleanings, or new patient specials during back-to-school season.
How to Execute It
Align the promotion with your seasonal schedule
Provide clear details on offers or availability
Have the athlete post reminders during the campaign window
What You’re Paying For
Athlete promotional posts
Discount or promotional cost absorbed by the practice
Why It Works
Back-to-school is a natural trigger for dental visits. Athlete promotion helps your practice stand out during a busy season.
What It Is
The athlete joins your team at a school or community event to help teach kids about dental health.
How to Execute It
Plan a short, age-appropriate education session
Include demonstrations or interactive activities
Capture photos or video for social sharing
What You’re Paying For
Athlete appearance fee
Event-related content promotion
Why It Works
Education-first outreach builds goodwill and positions your practice as family-focused and community-driven.
What It Is
The athlete shares their personal smile-maintenance routine using clear aligners or whitening services.
How to Execute It
Focus on the athlete’s real experience and results
Keep content informative and authentic
Share posts across social platforms
What You’re Paying For
Athlete promotion and content creation
Optional usage rights for ads or website
Why It Works
Personal routines feel credible and aspirational. Athletes help normalize and promote cosmetic dental services.
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