Coffee Shops & Bakeries
Coffee Shops
& Bakeries
Welcome to the PeakNIL Deal Playbook for Coffee Shops & Bakeries — a quick guide to creating your first NIL partnership with confidence.
Whether you’re a neighborhood café or a growing bakery brand, these examples show how easy it is to partner with a student-athlete through PeakNIL. From signature drinks to morning routine content, each idea outlines what the deal looks like, how to run it, and why it works.
What It Is
You create a custom drink or baked item inspired by the athlete’s taste and name it after them for a limited time.
How to Execute It
Collaborate with the athlete on flavors or ingredients
Name the item after the athlete (example: “The [Athlete Name] Latte”)
Promote it with in-store signage and social media posts
Have the athlete announce and promote the item on their channels
What You’re Paying For
Athlete licensing fee (name + promotion)
Social media posts during the promotion window
Why It Works
Signature items are easy for customers to order and share online. Fans feel like they’re supporting the athlete while discovering something new.
What It Is
The athlete includes your coffee or bakery item in a “morning routine” or “game-day morning” video on social media.
How to Execute It
Provide the athlete with your drink or pastry
Ask for short-form video content showing your product as part of their routine
Require a tag, mention, and on-screen branding
What You’re Paying For
Social media content and posting rights
Optional usage rights to repost on your channels
Why It Works
Morning routine content feels natural and authentic. It positions your shop as part of the athlete’s everyday life, not just an advertisement.
What It Is
You film the athlete behind the counter making their favorite drink or helping prepare a bakery item.
How to Execute It
Schedule filming during off-peak hours
Capture multiple short clips (pouring, mixing, reactions)
Use the content for both athlete and brand social media
What You’re Paying For
Athlete appearance and content creation
Posting requirements
Why It Works
Behind-the-counter footage feels exclusive and fun. It shows personality, builds trust, and performs well on short-form platforms.
What It Is
A limited-time loyalty card tied to the athlete, offering rewards after a certain number of purchases.
How to Execute It
Create an “Athlete Loyalty Card” design
Offer a reward (free drink, pastry, or discount)
Have the athlete promote the card on social media
What You’re Paying For
Athlete promotion and licensing
Printing or digital loyalty setup
Why It Works
Loyalty programs drive repeat visits. Adding an athlete makes the promotion feel special and time-sensitive.
What It Is
The athlete helps design a coffee bag, pastry box, or limited-time flavor or blend.
How to Execute It
Collaborate on label design or flavor concept
Sell the item for a defined period
Promote the launch with athlete content and in-store signage
What You’re Paying For
Athlete licensing and promotion
Optional design collaboration fee
Why It Works
Collaborative packaging creates collectability and buzz. Customers are more likely to try — and share — limited-edition products tied to athletes.
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