Banks / Credit Unions / Financial Services
Banks
Credit Unions & Financial Services
Welcome to the PeakNIL Deal Playbook for Banks & Financial Institutions — a quick guide to using NIL partnerships to build trust, educate students, and connect with your community.
Whether you’re a local credit union or a regional financial brand, these examples show how easy it is to work with a student-athlete through PeakNIL. From financial literacy content to branch appearances and scholarships, each idea outlines what the partnership looks like, how to run it, and why it works.
What It Is
A student-athlete creates simple, approachable content sharing tips on budgeting, saving, or managing money as a student.
How to Execute It
Provide clear talking points or topics (budgeting basics, saving tips, credit awareness)
Keep videos short and easy to understand
Post the content across the athlete’s social channels and your own
What You’re Paying For
Content creation and social media posting
Optional usage rights for education campaigns
Why It Works
Athletes make financial topics feel relatable. Peer-to-peer education builds trust and helps position your brand as student-friendly.
What It Is
The athlete promotes student-friendly accounts, memberships, or financial products offered by your institution.
How to Execute It
Highlight simple benefits (no fees, mobile access, student perks)
Include clear calls to action or links
Coordinate posts during enrollment or onboarding periods
What You’re Paying For
Athlete promotional posts
Optional long-term ambassador agreement
Students are more likely to explore financial services recommended by someone they relate to and trust.
What It Is
You host an in-person appearance where the athlete visits a branch to meet students, members, or the local community.
How to Execute It
Schedule a defined appearance window
Promote the event ahead of time through social media
Offer photo opportunities or giveaways
What You’re Paying For
Athlete appearance fee
Promotional posts tied to the event
Why It Works
Branch events humanize financial institutions and create positive, face-to-face engagement with younger audiences.
What It Is
The athlete highlights specific services such as mobile banking, app features, or new product launches.
How to Execute It
Identify one or two features to focus on
Allow the athlete to demonstrate real usage
Encourage authentic explanations rather than scripted ads
What You’re Paying For
Social media content and posting requirements
Optional usage rights for ads
Why It Works
Seeing athletes actually use your tools builds credibility and makes adoption feel easier.
What It Is
The athlete announces or promotes a scholarship sponsored by your bank or credit union.
How to Execute It
Align scholarship details and eligibility criteria
Have the athlete share application deadlines and links
Promote across multiple posts during the application window
What You’re Paying For
Athlete promotional content
Scholarship funding (if applicable)
Why It Works
Scholarships demonstrate real investment in students and education. Athlete promotion expands reach and increases applications.
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