I’m a lifelong athlete, cyclist, bike shop owner and manager, and someone who has spent years building communities around sport.
I’ve been involved in cycling as an athlete, team builder, event organizer, and business owner, giving me a firsthand understanding of what it takes to train, compete, build a reputation, attract support, and create opportunities beyond performance alone.
Today, I’m especially interested in how athletes can build their personal brands, connect with fans and sponsors, and create more value from the work they’re already putting into their sport.
